Overview

Hendrick’s Gin launched Hendrick’s Neptunia Gin in Thailand aiming to drive awareness for Neptunia’s arrival in Thailand, build appreciation for the inspiration behind its conception and position Neptunia as the refreshing drink of choice for casual occasions.

Execution

• Developed and localized a press release to generate earned media coverage, ensuring relevance for the target audience.

• Invited select media and key opinion leaders (KOLs) to immerse themselves in the captivating world of Hendrick’s Neptunia at an exclusive launch event hosted at SEA LIFE, Siam Paragon. The event garnered 28 confirmed RSVPs with a total of 29 attendees.

• Delivered 75 thematic media drops to reinforce the launch narrative and create buzz within the press community.

• Partnered with 5 KOLs to create engaging social media content on Instagram, highlighting Neptunia's refreshing qualities and expanding its digital reach.