Overview

While most whisky brands shy away from the idea of mixing their spirits into cocktails, Monkey Shoulder takes a bold and innovative approach. Designed to challenge tradition, Monkey Shoulder aims to change how people perceive and enjoy scotch.

Crafted with the quality of a fine malt whisky, the versatility of an iconic cocktail base, and a flavor profile that appeals to both whisky enthusiasts and newcomers alike, Monkey Shoulder is leading a cocktail revolution.

For the third chapter of The Monkey Mix, the brand continued its mission to inspire the people of Bangkok to celebrate their vibrant city and embrace its endless possibilities.

Execution

• In the third chapter of The Monkey Mix campaign, Monkey Shoulder continued its mission to inspire the people of Bangkok to celebrate their city's vibrancy. They hosted The Monkey Mixer, showcasing electrifying installations representing iconic neighborhoods like Ari, Thonglor, and Chinatown. Each exhibit featured surfskate boards created with urban athlete Wayut Rinthong and illustrator Sahred Toy. The event was open to the public for a weekend.

• To drive awareness, Monkey Shoulder disseminated a media alert, invited media and KOLs to The Monkey Mixer, and co-created social media content with 5 KOLs, including Aom Darunphat, Ball Pakin, Best Anavil, Lotte Thakorn, and Yok Phuksanunt. They also leveraged a partnership with Soul4Street to promote the surfskate boards displayed at Mischa Cheap, pivoting content angles for maximum impact.